The Association for Tropical Biology and Conservation had their summit in Merida, Mexico this year, and I was lucky enough to join the ATBC Council for several days in order to rethink their communications strategy.
After several hours leading an amazing workshop (what an awesome group!!) it felt like everyone was inspired to take part in a stronger, more dynamic communications plan. Even research scientists are already communicating in ways they don’t even realize counts as part of their own strategy!
Now, after observing the ATBC community at their annual conference, talking to members, and listening to their amazing research presentations, the ATBC Council and I are redesigning the way this incredible society will communicate with one another and with the rest of the world! Stay tuned!!
I swear I don’t always look this serious when using sticky notes…